Products and launches · Published October 1, 2026

Choosing the best kernel for the first popcorn batch

Team decides on kernel for first batch

The situation

A team was preparing to launch their first batch of popcorn and had to decide which kernel to use. They conducted a blind test with ten tasters, who preferred one type of kernel over the other. The team also considered the cost of each kernel, as it had to fit within their batch budget. The chosen kernel would be used for the first batch of popcorn, which would be served to a group of new tasters. The team's goal was to choose a kernel that would result in a product that most people would enjoy. They had to weigh the results of the blind test against the cost of each kernel, as they wanted to make the smallest change that would serve their first batch of customers.

What they weighed

  • Organic white kernel

    Chosen
  • Yellow kernel

What they decided

Organic white kernel

Why

The organic white kernel won the blind tasting and its extra cost fit the batch budget, making it the best choice for the first batch. The team decided that the results of the blind test were more important than the cost difference, as they wanted to ensure that their product was enjoyable for most people. They believed that using the winning kernel would be the smallest change that would serve their first batch of customers.

The first step

Order the organic white kernel for the first batch

How they would know it worked

Most of the new tasters prefer the finished batch

How it turned out

Not known yet. The result is added here when it comes in.

Shared by the person who made this decision. Names, places, dates and numbers were removed before it was published.