Choosing the best kernel for the first popcorn batch

The situation

A team was preparing to launch their first batch of popcorn and had to decide which kernel to use. They conducted a blind taste test with two types of kernels, and the results showed a clear preference for one over the other. However, there was a difference in cost between the two kernels that had to be considered. The team had to weigh the importance of taste against the impact of the extra cost on their budget. They were looking for the smallest change that would serve their first batch of products well.

What they weighed

• Organic white kernel

  Chosen

• Yellow kernel

What they decided

Organic white kernel

Why

The organic white kernel won the blind tasting and its extra cost fit the batch budget, making it the best choice for the first batch. The team decided that the better taste was worth the extra cost, as long as it was within their budget. They believed that using the preferred kernel would result in a better product that would appeal to their customers.

The first step

Order the organic white kernel for the first batch

How they would know it worked

Most of the new tasters prefer the finished batch

How it turned out

The finished batch won a second tasting, confirming the team's decision was a good one

• It worked

  It worked