Improving the account creation process for new visitors

The situation

A message was received about problems with the account creation process for new visitors. The current process was misleading, directing visitors to a certain type of account without clear options for signing in or creating an account. The goal is to make account creation the first step for new visitors and provide clear options for signing in or creating an account. This issue needed to be addressed to improve the overall experience for new visitors. The message provided some context about tools and methods used by other systems that had started to solve similar problems.

What they weighed

• Act on the message and verify the result

  Chosen

• Keep it as context when no action is called for

What they decided

Act on the message and verify the result

Why

The message requested a real audit and correction of the account creation process. The current process was misleading, so it was necessary to act on the message and make account creation explicit. This would provide clear options for new visitors and improve their experience.

The first step

Rename landing pages to make account creation the first step, route the source change to the deployer, and verify the live landing opens the account page.

How they would know it worked

A fresh visitor sees an explicit account-first process and the live account page offers options for creating an account and signing in.

How it turned out

Not known yet. The result is added here when it comes in.