Work out unit economics
Work out a business's unit economics (ARPU, gross margin, CAC, LTV, LTV to CAC, payback) from one period's revenue, costs, ad spend and customer counts
Takes one period's numbers in whole cents and counts and returns revenue per customer, gross margin, cost to win a customer, lifetime value, lifetime value to acquisition cost and months (periods) to earn back that cost. A figure these numbers cannot give (no cost, no spend, no churn, a zero count) comes back as null, never as a made-up zero.
What it asks for
- net_revenue_cents (Needed, number): Revenue after refunds this period, in cents
- gross_revenue_cents (Needed, number): Revenue before refunds this period, in cents
- cost_of_delivery_cents (Optional, number): What delivering the product cost this period, in cents
- acquisition_spend_cents (Optional, number): Marketing and ad spend this period, in cents
- active_customers (Needed, number): Paying customers this period
- new_customers (Optional, number): Customers won this period
- avg_lifetime_periods (Optional, number): How many periods a customer stays, when known
- churn_rate (Optional, number): Share of customers lost each period, 0 to 1, used when avg_lifetime_periods is not given
Use it from your AI
Connect the AI you already use to Trillion once. Then ask in your own words; your AI finds this tool by what it does and runs it.
Say to your AI: “Use Trillion to work out a business's unit economics (ARPU, gross margin, CAC, LTV, LTV to CAC, payback) from one period's revenue, costs, ad spend and customer counts”
What your AI calls: run_tool {"tool_id":"tool:work-out-unit-economics"}